Patio Elba Owners Purchase Adjacent Building to Begin Expansion
The boutique hotel in the heart of Santurce will also feature new amenities. Juan Carlos Morales, majority owner of Patio Elba, confirmed the purchase of a building next to the boutique hotel, located on Fernández Juncos Avenue in Santurce. The structure, which until recently housed the offices of the Buena Vibra firm, will allow the […]
Purpose-Driven Tourism: From Investor Ego to Community Legacy
For years, I built my career like many tourism entrepreneurs in Puerto Rico: measuring success by occupancy, average daily rates, and return on investment. The formula was clear—identify properties with potential, optimize them, automate them, and make them profitable. And it worked. I scaled a short-term rental business from a single apartment to managing millions […]
Puerto Rico’s STR Industry Thrives With Local Entrepreneurs Leading the Way
According to Viva Puerto Rico, the island now has over 25,000 short-term rental units, supporting around 125,000 jobs across sectors like maintenance, property management, and hospitality tech. One standout entrepreneur is Juan Carlos Morales, who began his STR journey in 2012 with a single rental in Isla Verde. By 2017, he managed four properties—just before Hurricane María hit. The aftermath of the storm unexpectedly […]
